It is, as you would imagine, for people who want to offer home cooked meals in their home. Similar to Airbnb, but for food.
I really believe in this idea! (Which is what I told the local newspaper Göteborgs Posten when they interviewed me about it.) First of all because the experience of eating in someones home is different from eating at a restaurant. Just as staying through Airbnb is different from a hotel. Perhaps not as professional. But more cozy, a better way of getting to know people, and probably less expensive. Imagine going on vacation and meeting locals over a home cooked dinner! So I'm super excited to try it once it's launched. Perhaps even set up my own home restaurant?